This paper seeks to introduce a strategy of science communication: Total SciComm or all-out science communication.We proposed that to maximize the outreach and impact, scientists should use different media to communicate different aspects of science, from core ideas to methods.The paper uses an example of Course a pied - Homme - Chaussures - Stabilite a debate surrounding a now-retracted article in the Nature journal, in which open data, preprints, social media, and blogs are being used for a meaningful scientific conversation.
The case embodied the central idea 3 Piece Twin Bookcase Bed of Total SciComm: the scientific community employs every medium to communicate scientific ideas and engages all scientists in the process.